Learn how to tap into ‘languages of belonging’ to become a more conscious, sensitive communicator. And make your content more readable, engaging, and relevant to your audience with Eloise Leeson-Smith.

In the era of AI, us writers have a distinct advantage. What is it? We know what good looks like. This means we can prompt well, critically analyse outputs and add what really matters to AI-generated text. In this session, Kerry Harrison will share AI tools and practical tips to boss the bots – and boost your writing projects.

Being curious, creative and knowing how to make connections are core copywriting skills, right? But it’s easy to get complacent and forget to keep working the brain-muscles that power those things. So, these are three ways Will Slater keeps himself curious and creative and connect-y, and why they work for him.

Beneath the AI hype, what's really changing about tone of voice development? Felicity Wild will examine what has shifted in brand voice work since AI entered the chat and what principles remain as relevant as ever, considering each step of the TOV process.